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Bloggers by contrast, are often experts in their niche area, especially when the “niche” refers to their personal opinion.They are experts who have high radars for bullsh*t, and are the influencers that others turn to for advice.

Diesen schlauen Tipp und noch ein paar andere hält Ogilvy Public Relations Worldwide für seine Kunden bereit.

Klappt aber nicht immer so richtig.